A look Into The Avant-Garde Concept Of Mouvex Smart Packaging

With the rebirth of Mouvex, we wanted to launch our initiative to catapult our brand into the future. It's about more than just creating timeless yet cutting edge watches. We've carefully considered every aspect from the components of the watch to the packaging it arrives in.

A Bit Of Background On Smart Packaging

The world is awakening to the effects that climate change is having on the environment. So much packaging ends up in landfills and takes decades to decompose. Responsible, reusable and biodegradable packaging is becoming increasingly popular amongst many brands across industries ranging from food to fashion.

Originally the idea came about to protect the contents and indicate the freshness of the food it contained. Fast forward, smart packaging is taking off since it provides the user with something more. It's become beneficial for more than just housing and protecting products.  We've been inspired to create packaging that is multi-functional so you can use it on a daily basis. It's part of our initiative to be conscious of the impact we're having on the environment.

Don't Let Your Watch Box Collect Dust

Usually, premium brands create packaging that is just as luxurious as the contents. It's a huge part of the buyer experience, to unwrap and unravel your new purchase. Most people undeniably store the packaging or even attempt to cherish or reuse the box. The reality is that it will probably end up collecting dust at the back of the wardrobe for the foreseeable future, never actually being used.

That's why the concept of our smart packaging is so revolutionary. Instead of creating glamorous boxes that you will never lay eyes on again, we wanted to invent a solution that is just as technologically adaptable as our watches within.

How To Make The Most Out Of Your Mouvex Box

The Mouvex box is a multi-use device. As well as holding your watch, it converts into the below.

• A smartphone pod
• An amplifier

The smartphone pod is an ingenious solution for holding your phone as well as other small items. You can charge your phone by slotting in your cable and you can conveniently move it around the house. Thanks to your the smartphone pod you will never lose your phone again.

The box also doubles as an amplifier, which is disguised within. It enhances the natural sound of your device, so there is no need for wires or chargers, which saves you the hassle of wasting time untangling cables and finding charging ports.