The only fair for 2020 in Switzerland, Geneva Watch Days has been postponed for August 26-29.

Although it was first scheduled for April 2020, right when two other significant events in the world of watchmaking Baselworld and Watches & Wonders were supposed to be held, Geneva Watch Days was postponed for August by the end of May 2020. As the world came to halt due to the aggressive spread of the COVID-19 pandemic, even the world of watchmaking had to take drastic measures to prevent the further spread of the virus.

Nevertheless, Geneva Watch Days has been further confirmed to take place in August, making it the first “multi-brand watch event in Switzerland” according to its organizers, the same that organized Dubai Watch Week last January. Geneva Watch Days will probably not end up being the first and last public watch industry event since the COVID-19 pandemic began, but it could easily be the industry’s most important show of the entire year given the now-rare opportunity for people to meet or network with each other in person.

You might be wondering how all this was made possible considering the current situation… Switzerland has been very safe and considering all the security policies deployed has made the organization of this event possible. Anyways, only a handful of evening events will see all the attendees gather, but only as far as the Swiss government’s public health regulations allow.

What exactly are Geneva Watch Days?! Quoting the explanation provided by the organizers: “Geneva Watch Days is a decentralized and self-managed multi-brand watch event during which you will discover brand’ novelties in their individual rooms”. In order to provide the audience with information about the event, Geneva Watch Days has launched a website where you can find the calendar of events as well as the registration requirements for interested watch industry professionals. And why Geneva?! As the organizer explains in the dedicated website to this event: “Geneva is the birthplace of the Swiss watchmaking industry and precision artistry. For more than 500 years, watchmaking has always been the heartbeat of this international lakeside city”.

The lead organizing brand for the entire event is LVMH’s Bulgari, along with Breitling, Ulysse Nardin, Girard-Perregaux, MB&F, H. Moser & Cie, De Bethune, Urwerk, HYT, Louis Moinet, and Maurice Lacroix. The new dates of the Geneva Watch Days 2020 “will allow retailers to regain momentum during the last months of the year usually corresponding to a strong consumer demand peak”. Geneva Watch Days will not be held in one centralized venue but rather in an assortment of hotels and meeting spaces in the central part of Geneva. The steering committee expects 15 to 20 additional brands to join.

This year’s edition is very special for us at Mouvex, as we will as well be featured in this very important event in the watch industry. This will be an important moment for us to launch the brand with our first collection of limited numbered timepieces, Art Deco-inspired. The Art Deco design motifs are gently engraved in the cases’ backs, a beautiful detail to share with the watch enthusiasts live. Under the main theme of this watch fair, that of bringing interested people in the watch industry together in order to create contacts and collaborations, Mouvex as well will be there to share the know-how and passion for watchmaking.

Stay tuned!